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Tara E. Hunt |
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San Francisco, CA 94107 USA |
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OBJECTIVE |
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With my book, The Whuffie Factor, coming out in April 2009 with Random House, I want to obtain a position where I can leverage my success to take a company to the next level of online marketing. I'm an intra-preneur with drive and passion to lead and a diverse range of experience in marketing.
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SKILLS |
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Writing & Editing, Public Speaking, Market Research, Marketing and Business Strategy, Community Building, Event Planning, Online Marketing, Web 2.0 Technology, Social Media, Brand Development, Blogging, Web Design, CSS, HTML, Flash, Video production and editing
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WORK EXPERIENCE |
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June 2006 - Present |
Citizen Agency LLC |
San Francisco, California |
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Citizen Agency is a boutique firm designed to help technology companies understand and serve their customer communities better. The community marketing techniques I developed for Riya.com left me with the reputation for being a strong online community marketer, so merely one month after we launched, I gained a full client roster. Two years later, and after many other successes with these techniques for other clients, Citizen Agency gained the reputation for bringing cost-effective, relationship building marketing and product development strategies to the wide roster of clients.
Some clients worked with: Slideshare.net, Ma.gnolia.com, Social Text, Facebook's F8 platform, Get Satisfaction, Songbird, Timbuk2, Scrapblog, Jajah, TripIt and Strands. - |
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August 2005 - June 2006 |
Riya.com |
Redwood City, California |
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In six months pre-launch, and as the sole marketing person, my community outreach strategy raised enough awareness to land Riya as the 'sweetheart' of Web 2.0, appearing on over 500 blogs, in over 20 publications and gathering interest from all corners of the world. All of this was achieved pre-launch.
The first day Riya launched, there were over 1 million photos uploaded and nearly 20,000 sign-ups. - |
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April 2003 - August 2005 |
Human Resources Professionals Association of Ontario |
Toronto, Ontario |
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At HRPAO, I worked on a team to implement a massive new Content Management System, complete with over 2500 articles on Human Resources and an additional 1500 pages of other resources for the 15,000+ member organization in Ontario.
I also set up affiliate programs with organizations such as Monster.ca, Yahoo!HotJobs and various Canadian HR publications. SKILLS USED: Online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, customer relationship management, market research, trend analysis, copywriting/editing, presentation development & delivery, web design, etc. - |
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June 2002 - August 2006 |
Rogue Strategies |
Calgary, Alberta & Toronto, Ontario |
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I set up Rogue Strategies to offer both on and offline marketing strategies to my small and medium business clients across Canada.
Rogue Strategies was the recipient of many awards for our campaigns, including merit for best gaming/promotion site for the Canadian Digital Marketing Awards and Applied Arts Magazine's 2003 Best Poster and Poster Series for my online/offline Joe Stiff's Spiked Root Beer campaign. The multiple clients served over the lifetime of Rogue Strategies reaped the benefits of low cost, high-impact online marketing strategies. - |
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April 2001 - June 2002 |
MGM Communications |
Calgary, Alberta |
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I handled over 20 clients at any given time, both as a strategic planner and implementer on campaigns and launches. Often working in large agency/client teams, my role was to come up with the non-traditional tactics, including online, event and experiential elements. I also managed all other aspects of account direction, including client relations and project management.
SKILLS USED: Public relations, investor relations, online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, market research, trend analysis, copywriting/editing, presentation development & delivery, web design. - |
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August 1999 - April 2001 |
MAXX Petroleum Ltd. |
Calgary, Alberta, Canada |
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SKILLS USED: Public relations, investor relations, online marketing, new media management, digital marketing, brand development, strategic planning, budgeting, project management, search engine marketing, market research, trend analysis, copywriting/editing, presentation development & delivery, web design.
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EDUCATION |
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1995 - 1999 |
University of Calgary |
Calgary, Alberta |
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Bachelor of Arts
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BOOKS |
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The Whuffie Factor: The Five Keys for Maxing Social Capital and Winning with Online Communities - Random House, pending publication April 2009. ISBN: 978-0-3074095-0-8
Rebooting America: Ideas for Redesigning American Democracy for the Internet Age (contributor) - Personal Democracy Press, 2008. ISBN: 978-0-9817509-0-3 Women in Technology (contributor) - O'Reilly Media Inc. |
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PUBLIC SPEAKING |
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Presented at over 35 conferences over the past two years including: Fuel Conference, Thinking Digital, Web 2.0 Expo, ETech, SXSW Interactive, Gnomedex, Web Directions and SuperNova.
Presentations can be found here: http://www.slideshare.net/missrogue List of speaking experience here: http://www.horsepigcow.com/public-speaking/ Represented by Leigh Bureau. |
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EVENT PLANNING |
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Organized over 50 events - including conferences, unconferences, educational seminars and meetups - ranging in size from 50 to 2,000 attendees.
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COMMUNITY ORGANIZING |
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TransitCampBayArea, BarCamp, WineCamp, Coworking, OpenMediaWeb.org, HeroCamp, Creative Commons, Microformats, OpenID, Net Squared, Sunlight Foundation, EFF, Craigslist Foundation
Volunteering: Freecycle - 2007 Net Squared - 2006/2007 Inspiration Festival - New York 2006 Sunnybrook Women's Hospital - 2005 Toronto International Film Festival - 2003/2004 |
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AWARDS AND HONORS |
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2003 - Canadian Digital Marketing Awards: Certificate, Promotional/Gaming Site
2003 - Applied Arts Magazine: Best Poster & Best Poster Series |
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