Tara Hunt's Resume (Last updated June 27th 2008)

I want to be in a position to really, truly effect change. My goal is to introduce as many people to the amazing tools that have empowered me as humanly possible, thus, creating a world of turned on, tuned in citizens.

Writing & Editing, Public Speaking, Strategy, Community Relations, Long Term Planning, Inreach, Marketing, Web 2.0 Technology, Brand Development

Citizen Agency is a boutique firm designed to help technology companies understand and serve their customer communities better. My reputation for being a solid community advocate, so merely one month after we launched, we had a full client roster and were turning others away. Nearly two years later, we have a full plate of customers, I am writing a book with Random House and I speak worldwide on the subject matter.

To date, we have worked with many clients in the technology industry, taking them from flatlined (and sometimes negative) growth, to vibrant, active and happy communities of end users who become advocates, themselves, for these companies.

We create win-win situations for all, based on a collaborative outlook. We work for our clients' clients first, then our clients.

In six months pre-launch, and as the sole marketing person, my community outreach strategy raised enough awareness to land Riya as the 'sweetheart' of Web 2.0, appearing on over 500 blogs (speculative at this point, very few from actual use), in over 20 publications and gathering interest from all corners of the world.

The first day Riya launched, there were over 1 million photos uploaded and nearly 20,000 sign-ups.

At HRPAO, I worked on a team to implement a massive new Content Management System, complete with over 2500 articles on Human Resources and an additional 1500 pages of other resources for the 15,000+ member organization in Ontario.

I also set up affiliate programs with organizations such as Monster.ca, Yahoo!HotJobs and various Canadian HR publications.

I set up Rogue Strategies to offer both on and offline guerrilla marketing strategies to my small and medium business clients across Canada.

Rogue Strategies was the recipient of many awards for our campaigns, including merit for best gaming/promotion site for the Canadian Digital Marketing Awards and Applied Arts Magazine's 2003 Best Poster and Poster Series.

The multiple clients served over the lifetime of Rogue Strategies reaped the benefits of low cost, high-impact guerrilla and experiential marketing strategies.

I handled over 20 clients at any given time, both strategically planning their marketing strategies and implementing and managing these projects. Often working in large agency/client teams, my role was to come up with the non-traditional tactics, including guerrilla, event and experiential elements. I also managed all other aspects of account direction, including client relations and account direction.

- Fuel Conference, London, UK, June 13, 2008
- The Seminar, Scottsdale, AZ, May 31, 2008
- Thinking Digital, Newcastle Upon Tyne, UK, May 21-22, 2008
- Web 2.0 Expo, San Francisco, CA, April 22-25, 2008
- Women Who Tech, Telesummit, March 31, 2008
- SXSW Interactive, Austin, TX March 7-11, 2008
- Customer Service is the New Marketing, San Francisco, CA, February 4, 2008
- Web Directions North, Vancouver, BC, January 28-31, 2008
- California Executive Summit, Sonoma, CA, January 24, 2008
- 2007 Algim Conference, Lake Taupo, New Zealand, November 19-21, 2007
- 2007 NIC eGovernment Leadership Summit, Portland, OR, October 22, 2007
- NASCIO Annual Conference, Tuscon, AZ, USA, October 1, 2007
- e.day, Amsterdam, Netherlands, September 13, 2007
- GOVIS - Innovation in ICT, Wellington, New Zealand, May 8-11, 2007
- Innotech, Portland, OR, April 25-26, 2007
- Web 2.0 Expo, San Francisco, CA, April 17-18, 2007
- ETech, San Diego, CA, March 26-29, 2007
- SXSW interactive, Austin, TX, 2006, 2007
- Community 2.0, Las Vegas, NV, March 12-14, 2007
- Future of Web Apps, London, UK, February 20-22, 2007
- CommunityNext, Palo Alto, CA, February 9-10, 2007
- Blog Business Summit, Seattle, WA, 2006
- Bay CHI, Palo Alto, CA, 2006
- Attention Trust Meetup, San Francisco, CA, 2006
- Gnomedex, Seattle, WA, 2006
- SuperNova, San Francisco, CA, 2006
- Mesh Conference, Toronto, ON, 2006
- Alliance of Women in Technology, Menlo Park, CA, 2006
- Net2 Conference, Mountain View, CA, 2006
- Net Tuesday, San Francisco, CA, 2006

The Whuffie Factor: The Five Keys for Maxing Social Capital and Winning with Online Communities - Random House, pending publication Nov 11, 2008. ISBN: 978-0-3074095-0-8

Rebooting America: Ideas for Redesigning American Democracy for the Internet Age (contributor) - Personal Democracy Press, 2008. ISBN: 978-0-9817509-0-3

Women in Technology (contributor) - O'Reilly Media Inc.

Community Involvement:
TransitCampBayArea, BarCamp, WineCamp, Coworking, OpenMediaWeb.org, Pinko Marketing, Creative Commons, Microformats, OpenID, Net Squared, Sunlight Foundation, EFF, Craigslist Foundation

Volunteering:
Freecycle - 2007
Net Squared - 2006/2007
Inspiration Festival - New York 2006
Sunnybrook Women's Hospital - 2005
Toronto International Film Festival - 2003/2004

2003 - Canadian Digital Marketing Awards: Certificate, Promotional/Gaming Site
2003 - Applied Arts Magazine: Best Poster & Best Poster Series